About DYLA
If you walk into most jewelry stores today, the core experience is not very different from what it would have been twenty years ago. But the customer has changed completely. She has already done her research before she walks in — saved screenshots from Instagram, browsed collections on the website, sent options to her sister on WhatsApp. She arrives with a point of view. The store has no way of knowing any of it.
DYLA is the AI-powered retail intelligence layer for jewelry brands. It helps brands understand customer intent, taste, and context — and turns that into expert styling, visual discovery, and personalized shopping experiences across every touchpoint.
The Role
As a Full Stack Product Engineer at DYLA, you will own end-to-end product initiatives that define how jewelry brands use AI across stores, customer journeys, catalogs, and sales workflows.
You’ll architect and ship the foundational systems powering our mobile-first product experiences, AI shopping workflows, catalog intelligence, brand dashboards, in-store tools, and backend infrastructure across our React, React Native, Python, AI, and Cloud stack.
This is a high-ownership role for someone who wants to build from ambiguity and ship products that real brands, store teams, and customers use every day.
What You’ll Do
Own Product Initiatives: Build and ship core product surfaces across customer experiences, in-store tools, catalog intelligence, and brand dashboards from concept to launch.
Architect Full Stack Systems: Design reliable backend systems, APIs, data models, background workflows, integrations, and infrastructure that scale across brands and stores.
Build Mobile-First Experiences: Create polished React Native experiences for customers, store teams, and brand operators where speed, reliability, and taste matter.
Integrate AI Into Retail Workflows: Work with LLMs, visual AI, customer context, catalog data, and inventory intelligence to make shopping feel personal, useful, and effortless.
Turn Complexity Into Product: Take messy real-world retail problems and turn them into simple, reliable, premium product experiences.
Work Across the Stack: Move comfortably between product, mobile, backend, data, AI integrations, and cloud infrastructure.
What You Bring
End-to-End Product Builder: Proven ability to build and ship full-stack products from idea to launch.
Strong Engineering Judgment: Ability to design clean systems, crisp APIs, durable data models, and scalable architecture.
Mobile Product Experience: Experience building production mobile or consumer product experiences with strong attention to UX, speed, polish, and reliability.
AI Product Intuition: You understand that AI features are only valuable when they are fast, trustworthy, explainable, and embedded into the user’s actual workflow.
Product Taste: You care when a recommendation feels generic, a flow has too much friction, or an experience does not feel premium enough for the category.
High Ownership: You do not wait for perfect specs. You clarify, decide, build, measure, and improve.
Curiosity and Pace: You are excited by AI, commerce, visual discovery, and consumer behavior and can adapt quickly in a fast-moving environment.
Why This Role
You'll be building the first AI-native layer behind one of India's largest and most emotional consumer categories shipping products that real brands, stores, and customers use every day.
The physical store isn't dying. It's getting smarter. Come build the intelligence layer behind the next generation of jewellery retail.